Friday 14 August 2009

Our link with Tommy's


We are very proud to announce our link-up with Tommy's, a baby charity that funds research into miscarriage, prematurity and stillbirth.

I don't know about you, but I think it's completely unacceptable that 1 in 4 women lose a baby during pregnancy. That's 8 stillbirths and (at least) 240 miscarriages EVERY DAY in England and Wales (see here for the research stats)

The anguish of stillbirth, prematurity and many miscarriages can last a lifetime, and we hope that by helping to fund research, we can help to prevent other families from having to suffer in this way.

We have a long-standing personal connection with the charity, which you can read about here and will be donating 10% of our profits to Tommy's every year.

Tommy's exists to fund research, and provide information to prevent problems in pregnancy. You might have heard of their 'Tommy's Let's Get Baby Friendly' awards, or seen their range of pregnancy vitamins in Boots. They have a brilliant 'Ask a midwife' line too, which is open 9am-5pm Monday to Fridays for non-urgent pregnancy information and enquiries.

Several real nappy brands, such as Happy Heinys were started by mums with premature babies, who found that the chemicals in some brands of regular disposables were not helping their baby's health, and so started making their own cloth nappies to fit their tiny baby.

Happy Heinys still makes a special 'mini onesize' nappy specially to fit premature and extra-small arrivals! We will be stocking this soon, and developing a special 'Tiny baby trial bundle' containing a variety of cloth nappies specially sized for early and smaller babies.

We love working with Tommy's and hope we can help them to help all mums to have a healthy pregnancy, and a gorgeous healthy baby.

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